Sunday, December 11, 2005


"The Desire to be an Entrepreneur"

I hope you enjoy this little post. These are not my words but I share the same thoughts.

In the world of entrepreneurs, desire is the common denominator -- and it is truly a powerful force. But what is not common among entrepreneurs is what is desired.

Perhaps there are two kinds of entrepreneurial desire: the desire to accomplish something entrepreneurial, and the desire to be an entrepreneur. The reason understanding the distinction matters is because while both may lead to success, the latter is more likely to provide fulfillment.

Those who desire to be an entrepreneur are a lot like Olympic athletes: always knowing that while crossing the finish line first and winning the gold medal is an extremely worthy goal, preparing for and running the race is also fulfilling. The Upanishad might say that one who desires to be an entrepreneur possesses the end of all longing and will likely find fulfillment.

Doing something entrepreneurial is not as risky as it might seem. If you fail you can always go back to being an employee.

But being an entrepreneur is not a means to an end, it's a way of life. Failures are merely setbacks, not the end of an entrepreneurial life. An entrepreneur desires to create, as much as, if not more than, to have what is created.

In Sanskrit, upanishad means knowledge by which ignorance is destroyed. It's not for me to say that desiring to be an entrepreneur is better than desiring to do something entrepreneurial. But before you begin your journey, make sure you're not ignorant of the reason for your entrepreneurial desire.

This was taken from a larger article written by Jim Blasingame and the Brain Trust members from The Small Business Advocate Newsletter. Learn more at

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